Feel good apparel that brings coastal calm to daily life

SHOP NEW

DESIGNED & PRINTED IN AUS

ethical & sustainable

HIGH QUALITY FABRICS

Shop Collections

Jewellery
Jewellery

Jewellery

Short sleeve
Short sleeve

Short sleeve

Best sellers
Best sellers

Best sellers

Tote Bags
Tote Bags

Tote Bags

Long Sleeve
Long Sleeve

Long Sleeve

Tops
Tops

Tops

Shire
Shire

Shire

ABOUT US

Slow fashion that sparks joy

Created by founder Julie, with a simple mission: to design feel-good t-shirts that bring a little sunshine to your day and a smile to those around you.

Every design is made to lift the mood and spark joy. In embracing slow fashion, each piece is created in sustainable quantities, reducing waste and ensuring nothing ends up in landfill unnecessarily.

These tees are designed to be lived in and loved, day after day.

OUR STORY